Femina
This project explores the lived experience of women within a male-dominated digital space through narrative motion design and audio storytelling. Blending layered voice-overs with a shifting visual language, the animation creates an emotionally driven journey from discomfort and constraint to agency and self-defined space.
Feminism
Representation
Emotional Storytelling
Main Animation
We were guided by the question:
How might emotional and interaction design be utilised under the scope of feminism to create a physical installation that incites empowerment within women through play?
The Experience:
The animation follows a symbolic character navigating a constructed digital world, where glitch-based motion disrupts space and time to reflect discomfort and resistance. Layered interview audio from women creates a non-linear soundscape, grounding the piece in real experiences and shaping its emotional tone.
This video is designed to be shown as part of a wider event experience, alongside a modular poem interactive installation and a typeface workshop.
Logo Animation
Character Design
Storyboard
- 2D Animation, developing skills in compositing, camera movement, and effects, strengthening technical execution
- Researched ludic urbanism and play in public space
- Shifted from an instructional approach to a more emotional, narrative-driven direction
- Final character was inspired by the Protea flower, symbolising diversity and courage, reinforcing the project’s themes of resilience and identity
- Experimented with glitch techniques
- Incorporated interview-based audio
Styleframes
Outcome:
The final animation acts as a supporting piece within an installation, adding emotional and conceptual depth to the overall experience. It reflects my ability to combine storytelling, motion, and sound to communicate complex ideas in a way that feels both engaging and reflective.
This project highlights my interest in creating work that is concept-led, emotionally driven, and socially aware, using motion design as a tool to explore identity and representation.
Credit:
UX UI Designer: Maisie Braem
Graphic Designer: Sandy Hughes & Sophie Allis-Burton
Voice-over: Maisie Braem, Caitlyn Haines,